Barbara Bickart is Senior Associate Dean of Programs and Associate Professor of Marketing at the Questrom School of Business at Boston University. She oversees all residential graduate and undergraduate programs at Questrom, as well as Graduate Admissions. She teaches courses on marketing and leadership communications and designed a popular open online course on Strategic Social Media Marketing, which was offered on the edX platform. Barb has served on several non-profit boards, including the Journal of Consumer Research Policy Board and the Bala House Montessori Board of Trustees.
